Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 82 million registered learners as of March 31, 2021. Coursera partners with over 200 leading university and industry partners to offer a broad catalog of content and credentials, including Guided Projects, courses, Specializations, certificates, and bachelor’s and master’s degrees. More than 6,000 institutions have used Coursera to upskill and reskill their employees, citizens, and students, including in high-demand fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is segmented into four areas of focus: Consumer Marketing, Enterprise Marketing, Brand & Creative, and Communications. The team is currently focused on expanding the reach of Coursera’s brand and bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.
At Coursera, our Marketing team is responsible for brand development, new learner acquisition and retention, degree marketing, and enterprise marketing. We are looking for a Senior Brand Designer/Manager who can help shape the expression of our brand through all marketing communications and act as a conduit to the product design team in order to ensure the brand comes to life through our product experience as well. We’re looking for a hands-on designer to lead and mentor other creatives, manage projects and develop compelling creative solutions across various marketing touch points including: digital advertising assets, email design, event experiences, social content, interactive experiences, corporate collateral, and more.
Your work will directly touch millions of learners around the globe and you will own the expression of Coursera’s brand through our marketing channels.
Create highly effective designs for digital marketing campaigns, event experiences, interactive experiences, and corporate collateral
Create and format all visual elements for campaigns across social, email, interactive, video, print, and out of home, focusing on typography, layout, imagery, iconography, and brand consistency
Evolve and refine Coursera’s visual brand identity and deliver visual systems and impactful design solutions that strengthen Coursera’s brand across Consumer, Enterprise, Corporate, Internal, and Event marketing
Serve as a brand steward and ambassador for both Coursera’s brand as well as partner brands and also help tell Coursera’s brand story internally (through environmental, conference and culture work)
Collaborate cross-functionally to ensure superior quality, cohesion, and impact of creative solutions across all marketing touchpoints
Collaborate with the product designers to ensure product touch-points are aligned with the brand’s visual design system
8+ years experience as a visual designer working on various media project types and styles
Experience with Illustrator, Photoshop, InDesign, and Sketch
Demonstrated history working in advertising agencies
REQUIRED: Portfolio featuring examples of visual interaction design work (please link a personal website or portfolio)
Strong portfolio of digitally focused marketing and advertising campaigns
Comfort with managing multiple projects of varying complexities at once, meet deadlines, work independently and well under pressure
Experience shaping and developing global brands through graphic design, communication design and advertising
Amazing graphic design expertise in typography, layout, color, and brand systems
Fluency in current graphic design practices and using web production software and motion design
If this opportunity interests you, you might like these courses on Coursera:
Innovation Through Design
Design and Make Infographics
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at [email protected]
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